For over 5 years, I created digital marketing assets supporting Acer's e-commerce and marketing initiatives across email, paid media, social, and web channels. Working within established brand guidelines and campaign frameworks, I adapted designs across a wide range of formats while maintaining consistency, accuracy, and quality at scale.
Web banners
I designed weekly promotional banners for the Acer Store, highlighting product deals across Consumer, Commercial, Nitro, and Predator categories. Each set of banners required 4–5 banner sizes, optimized for various desktop and mobile placements.
To keep production efficient and consistent, I developed a flexible banner template system that streamlined the process. Each banner had to align visually with the product's brand, and required strict compliance with funding sources, including accurate placement of third-party logos, taglines, and disclaimers. Even within these constraints, I kept the visuals fresh with creative backgrounds and seasonal themes.
Emails
I produced consistent, accessible, scalable email designs that streamlined weekly production and kept customers informed about promotions, new product launches, deals, and special events.
The email layouts were built using modular systems - hero sections, product rows, promo banners, and CTAs - for flexibility and speed. I created coordinated sets and reusable templates for multi-week use. These were designed in Adobe XD and I collaborated closely with a copywriter and developer before handing off production-ready files.
Social Media
Acer needed organic social media content to promote sales, highlight products, and generate awareness for events, while maintaining brand consistency across social channels including Instagram, Facebook, and Twitter.
Acer needed organic social media content to promote sales, highlight products, and generate awareness for events, while maintaining brand consistency across social channels including Instagram, Facebook, and Twitter.
I collaborated with a copywriter on concept development, then designed and produced static and animated assets tailored to each platform’s audience, format, and specifications. I worked primarily in Adobe Photoshop and integrated AI tools, including Firefly and ChatGPT, to enhance and edit imagery more efficiently.
The campaigns delivered engaging, on-brand creative that drove awareness and click-throughs. The client regularly praised the Instagram stories for being especially clever, highlighting them as a standout element of the campaigns.
Paid Media
Acer needed eye-catching, on-brand creative for paid media campaigns across multiple digital platforms, each with unique specifications and compliance requirements.
I designed and produced hundreds of static and animated banner ads optimized for products, seasonal promotions, and platforms including Google, Instagram, Facebook, Amazon, TikTok, Reddit and others, ensuring consistency and adherence to brand and platform standards.
The campaigns delivered targeted, visually engaging ads that supported increased engagement and click-through rates, helping Acer meet its marketing goals.
