Client:
Microsoft Stores
Microsoft Stores
Challenge:
Microsoft needed consistent, engaging signage for 83 retail stores worldwide to promote events, product launches, seasonal campaigns, and promotions across a variety of in-store formats.
Microsoft needed consistent, engaging signage for 83 retail stores worldwide to promote events, product launches, seasonal campaigns, and promotions across a variety of in-store formats.
Approach:
As a production designer, I created thousands of signs — including floor standees, tabletop signs, and spec cards — by updating templates with current specs, product information, and imagery, handling layout, photo retouching, and preparing press-ready files using Adobe InDesign, Photoshop, and Illustrator.
As a production designer, I created thousands of signs — including floor standees, tabletop signs, and spec cards — by updating templates with current specs, product information, and imagery, handling layout, photo retouching, and preparing press-ready files using Adobe InDesign, Photoshop, and Illustrator.
Outcome:
The signage maintained brand consistency while effectively engaging customers and supporting retail initiatives across all locations.
The signage maintained brand consistency while effectively engaging customers and supporting retail initiatives across all locations.
