Client:
Zipfizz
Zipfizz
Challenge:
Following a brand refresh, Zipfizz needed its Amazon PDP image carousels updated to reflect the new visual identity across multiple products while maintaining a consistent customer experience.
Following a brand refresh, Zipfizz needed its Amazon PDP image carousels updated to reflect the new visual identity across multiple products while maintaining a consistent customer experience.
PDP Carousel Design Exploration:
Our team evaluated the existing Amazon PDP content to determine which information was most valuable to customers, and streamlined the content into six key images. For the design, we explored multiple approaches testing different layouts and visual styles.
Our team evaluated the existing Amazon PDP content to determine which information was most valuable to customers, and streamlined the content into six key images. For the design, we explored multiple approaches testing different layouts and visual styles.
Main Product Image Exploration:
For the main PDP image, I explored concepts featuring product packaging and fruit photography. The final approach combined product renders with fruit imagery, creating a flexible template that could be quickly adapted for each flavor by simply swapping linked tube, box, and fruit assets.
For the main PDP image, I explored concepts featuring product packaging and fruit photography. The final approach combined product renders with fruit imagery, creating a flexible template that could be quickly adapted for each flavor by simply swapping linked tube, box, and fruit assets.
Final Carousel Template:
The approved carousel was designed around six key customer-focused images: main product image, benefits, supplement facts, how to use, flavor notes, and use cases. Using this template as the base design for all products helped maintain consistent layouts and content structure across the entire product line.
The approved carousel was designed around six key customer-focused images: main product image, benefits, supplement facts, how to use, flavor notes, and use cases. Using this template as the base design for all products helped maintain consistent layouts and content structure across the entire product line.
Production File Setup:
To support efficient production, Illustrator files were built using organized layer structures, global color swatches, and linked image assets. This setup made it easy to update colors, imagery, and product details while maintaining consistency across all variations.
To support efficient production, Illustrator files were built using organized layer structures, global color swatches, and linked image assets. This setup made it easy to update colors, imagery, and product details while maintaining consistency across all variations.
Complete Product Line:
Using the approved template, I created 29 product variations with customized product photography, color palettes, copy, and product-specific information. The standardized framework significantly reduced production time while preserving consistency.
Using the approved template, I created 29 product variations with customized product photography, color palettes, copy, and product-specific information. The standardized framework significantly reduced production time while preserving consistency.
File & Asset Organization:
Clear folder structures, linked assets, and consistent file naming conventions helped streamline collaboration, simplify updates, and ensure all production files could be easily maintained and handed off to the client.
Clear folder structures, linked assets, and consistent file naming conventions helped streamline collaboration, simplify updates, and ensure all production files could be easily maintained and handed off to the client.
Outcome:
The project delivered a refreshed set of PDP images aligned with the new Zipfizz brand and ready for implementation across Amazon product pages. The flexible template system allows content to be easily updated while maintaining a consistent visual experience across the catalog.
The project delivered a refreshed set of PDP images aligned with the new Zipfizz brand and ready for implementation across Amazon product pages. The flexible template system allows content to be easily updated while maintaining a consistent visual experience across the catalog.
(Recently completed project. Designs shown are final approved creative prior to client implementation.)