Client:
Acer
Acer
Challenge:
Acer needed organic social media content to promote sales, highlight products, and generate awareness for events, while maintaining brand consistency across social channels including Instagram, Facebook, and Twitter.
Acer needed organic social media content to promote sales, highlight products, and generate awareness for events, while maintaining brand consistency across social channels including Instagram, Facebook, and Twitter.
Approach:
I collaborated with a copywriter on concept development, then designed and produced static and animated assets tailored to each platform’s audience, format, and specifications. I worked primarily in Adobe Photoshop and integrated AI tools, including Firefly and ChatGPT, to enhance and edit imagery more efficiently.
I collaborated with a copywriter on concept development, then designed and produced static and animated assets tailored to each platform’s audience, format, and specifications. I worked primarily in Adobe Photoshop and integrated AI tools, including Firefly and ChatGPT, to enhance and edit imagery more efficiently.
Outcome:
The campaigns delivered engaging, on-brand creative that drove awareness and click-throughs. The client regularly praised the Instagram stories for being especially clever, highlighting them as a standout element of the campaigns.
The campaigns delivered engaging, on-brand creative that drove awareness and click-throughs. The client regularly praised the Instagram stories for being especially clever, highlighting them as a standout element of the campaigns.
