Client:
Microsoft Stores
Microsoft Stores
Challenge:
Microsoft needed branded print collateral to support in-store promotions, events, and customer communication, ensuring a consistent and polished customer experience.
Microsoft needed branded print collateral to support in-store promotions, events, and customer communication, ensuring a consistent and polished customer experience.
Approach:
I designed, laid out, and produced materials — including flyers, brochures, autograph cards, and gift cards — handling photo retouching and preparing print-ready files in alignment with brand guidelines using Adobe InDesign, Photoshop, and Illustrator.
I designed, laid out, and produced materials — including flyers, brochures, autograph cards, and gift cards — handling photo retouching and preparing print-ready files in alignment with brand guidelines using Adobe InDesign, Photoshop, and Illustrator.
Outcome:
The materials provided customers with clear, accessible information about promotions, events, and products, while maintaining a polished, on-brand presentation that enhanced the in-store experience.
The materials provided customers with clear, accessible information about promotions, events, and products, while maintaining a polished, on-brand presentation that enhanced the in-store experience.
Client:
Kmart
Kmart
Challenge:
Kmart needed employee-facing health benefits booklets that presented dense, complex information in a format that was clear, approachable, and easy to navigate. The content was provided as unformatted Word documents with no layout structure or visual hierarchy.
Kmart needed employee-facing health benefits booklets that presented dense, complex information in a format that was clear, approachable, and easy to navigate. The content was provided as unformatted Word documents with no layout structure or visual hierarchy.
Approach:
I rebuilt the content in InDesign, creating clean layouts using master pages, paragraph/character styles, and consistent typography. I focused on improving readability with a design that guided employees through the information.
I rebuilt the content in InDesign, creating clean layouts using master pages, paragraph/character styles, and consistent typography. I focused on improving readability with a design that guided employees through the information.
Outcome:
The final booklets were organized, visually coherent, and easy for employees to understand. They successfully turned benefits content into user-friendly materials, helping Kmart communicate important information with clarity.
The final booklets were organized, visually coherent, and easy for employees to understand. They successfully turned benefits content into user-friendly materials, helping Kmart communicate important information with clarity.
