Client: Microsoft
Challenge:
Microsoft needed vector illustrations for a motion graphics case study showing how its technology could be applied in airport operations. The assets had to be flexible, on-brand, and work seamlessly in animated video.
Microsoft needed vector illustrations for a motion graphics case study showing how its technology could be applied in airport operations. The assets had to be flexible, on-brand, and work seamlessly in animated video.
Approach:
I collaborated with a senior designer to define the illustration style, then applied it across a series of required assets. I created consistent, scalable vector graphics that aligned with the visual direction and supported motion graphics needs.
I collaborated with a senior designer to define the illustration style, then applied it across a series of required assets. I created consistent, scalable vector graphics that aligned with the visual direction and supported motion graphics needs.
Outcome:
The illustrations were successfully integrated into the presentation, clearly communicating the use case and enhancing the overall storytelling.
The illustrations were successfully integrated into the presentation, clearly communicating the use case and enhancing the overall storytelling.
Client:
Microsoft
Microsoft
Challenge:
Microsoft needed to expand its illustration library with assets that conveyed abstract concepts like Collaboration, while staying consistent with strict brand guidelines and established style rules.
Microsoft needed to expand its illustration library with assets that conveyed abstract concepts like Collaboration, while staying consistent with strict brand guidelines and established style rules.
Approach:
I studied Microsoft’s illustration system - style, color palette, and tone - and created new illustrations that balanced creativity with precision, ensuring they seamlessly integrated into the library.
I studied Microsoft’s illustration system - style, color palette, and tone - and created new illustrations that balanced creativity with precision, ensuring they seamlessly integrated into the library.
Outcome:
The final illustrations were added to Microsoft’s official library and used across multiple platforms, strengthening brand storytelling with consistent, ready-to-use visuals.
The final illustrations were added to Microsoft’s official library and used across multiple platforms, strengthening brand storytelling with consistent, ready-to-use visuals.
